This topic on how to find your blog niche is one of the most popular search queries amongst beginner bloggers & online writers and deservedly so!
Choosing the right blogging niche can either make or break your online business.
It is mission-critical for you to find the right blog niche so that you can build some topical authority and gain the right traction in your content marketing efforts.
I’m sure this is not the first blog post you are reading when it comes to finding your blog niche, but I can assure you that this will be definitely your last!
Finally, and once and for all, I’m going to help you not just find your blog niche but also nail down the topics you should be blogging about in your niche in the most optimal manner possible.
Let us get started by understanding…
What Is A Blog Niche?
A blog niche is a small but profitable & specialised segment of a niche, market, category or industry.
A blog niche is a specific topic/group/category of topics you’ll write about on your blog.
A blog niche is a carefully selected topic cluster/area that you’ll be focusing your blog content around.
When you choose a niche to write about, you’re being a lot more focused in your blogging efforts.
Instead of being generic and writing for anyone and everyone, you’re instead being intentional and directing your focus only on a certain segment of people in your market having shared interests.
The more narrow and focused you’re when it comes to choosing your niche, the more your audience will be able to resonate with your content.
Here’s an example:
Broad Blog Niche: Animals & Pet Care
More Specific Sub-Niche / Micro-Niche: Golden Retriever Enthusiasts
Let us dive deep into how to go about finding your niche as an online entrepreneur.
As entrepreneurs, we are only in the business of solving problems.
Your success as an entrepreneur depends on how well you can solve a problem in your niche, field or marketplace.
The better you get at solving problems, the more successful you will be.
If you closely look at our world, you will notice and observe that broadly speaking, there are only three problems that exist.
We are either facing a problem of:
- Wealth or
Or some combination of these 3 problems!
Now let us get down to business and help you actually find your blog niche.
How To Finally Find Your Blog Niche [ 6 Parameters To Keep In Mind ]
In order to find your blog niche and choose the best and the most appropriate one, you need to understand the six most important parameters on which to base your decision.
If the niche you decide on does not fulfil or rank well across any of these six parameters, your niche selection has the possibility of not being an ideal choice.
So what are these six parameters, you ask?
Let’s look at each one in thorough detail.
Parameter 1: Passion
Ask yourself the following questions:
- How deeply passionate are you?
- Since when have you been passionate about this topic, subject or niche? and
- Does this passion have enough longevity?
If you’re convincingly able to answer in the affirmative all the above three questions, then you can proceed further to…
Parameter 2: Knowledge
With regards to knowledge, you need to know what is the depth of knowledge you possess on this topic or niche.
Ask yourself the following questions:
- Do you have any credentials or qualifications relating to the subject of your niche?
- Do you have real-life knowledge and work experience in this niche or field?
- Do you understand the needs and demands of your target market audience?
- What is the level of your understanding of your market or niche?
Having credentials or a qualification in your niche & also real-life knowledge & work experience will be extremely desirable in addition to having a good depth of knowledge in your niche.
Credentials & qualifications become even more important if you are in the health, fitness or wellness niche.
Now let’s look at…
Parameter 3: Funding Capacity
Ask yourself these three questions…
- Can you fund the project fully all by yourself?
- Can you get the remaining funding from outside fully? Be 100 % honest in answering this question & finally…
- Are people willing to fully fund the remaining amount for your project?
Now let’s look at…
Parameter 4: Market Demand
Ask yourself the following questions…
- What is the level of market demand?
- Is the audience passionate about your niche?
- Is the market demand seasonal or cyclical in nature?
- What is the level of competition and can you create your unique positioning in the marketplace?
Ideally, the demand in the marketplace should not be seasonal or cyclical.
A question you might be having is how do I go about finding the nature of the demand for my niche in the marketplace?
How do I find whether it is cyclical or seasonal in nature?
Google Trends is the best tool to ascertain if your blogging niche has cyclical or seasonal market demand.
If you’re convincingly able to answer in the affirmative the above questions, then you can proceed further to…
Parameter 5: Monetisability or Income Streams.
Ask yourself the following questions…
- Can you create a funnel with a basket of products/services? If yes, how many & at what price points?
- Are there any great products/services you can promote as an affiliate? If yes, how many & at what price points?
- How Much Scalable Is Your Business? & lastly,
- Can you be a specialist & not a generalist?
A question you might be having is how do I go about finding what kinds of product/services I can provide for myself & also as an affiliate in the marketplace?
A great resource or free tool to find if your blog niche has products/services with affiliate or partner programs is the ClickBank Marketplace.
Head to the ClickBank Marketplace and look out for products and services with an affiliate program in your niche that can be relevant especially to your target audience.
Now let us proceed further to…
Parameter 6: Future-Proofing
Ask yourself the following questions…
- Is this niche a temporary fad?
- What is the growth potential in this niche?
- Is this niche future-proof?
Your niche shouldn’t be just a temporary fad, it must have excellent growth potential, and it must be future-proof.
You can use Google Trends to confirm whether the niche can be deemed more of a temporary fad or does it even have a future!
Now answer to your best ability how well your selected niches compare against one another with regards to the above six parameters, i.e. Passion, Knowledge, Funding Capacity, Market Demand, Monetisability & Future Proofing.
To find your blog niche, you must choose the niche & the sub-niche (micro-niche) that satisfies most of the 6 Parameters in the best possible manner.
Although all 6 Parameters are important, of the 6 Parameters to find your blog niche, the 1st parameter of Passion is mandatory.
If you do not possess Parameter 1 i.e. Passion in the niche you have chosen, you may not be able to have enough longevity to succeed in your niche, even if all the other 5 parameters are in check!
Here’s a blog graphic that sums up all the parameters! Feel free to PIN it for your future reference!
Find Your Blog Niche Based On Parameter Scoring
Once you find your blog niche and have chosen the best one on the basis of the above 6 parameters, take a close look at those parameters you do not score well in.
For example, if you happen to score less in the knowledge parameter, what can you do proactively to improve this area and step it up even further?
Find ways and means by which you can enhance your score with regards to all the low scoring parameters.
With regards to gaining knowledge, not all of us would be having credentials or qualifications in our chosen niche.
If you do have credentials or qualifications, consider yourself very lucky, my friend.
If you’re in the majority though, you do not have to fear or be obsessed over the fact that you do not possess any credentials or qualifications unless you’re in the health care & fitness professionals niche.
For that health & fitness niche, having credentials or qualifications can be imperative.
But with regards to most other niches & sub-niches, you can always find ways & means to up your knowledge game, get certifications etc. and improve your score if not get a perfect score.
What you need is to create a strategy map and take diligent and consistent action every single day to work on all the low-scoring parameters that you can improve upon.
Remember one thing – the key is to focus on improving the controllable parameters.
Do not worry so much about the uncontrollable parameters. Just be proactive and focus all your energies on what you can control and become a creator.
You are a creator of your business, a creator of content and a creator of your financial destiny.
Remember, you’re always in control. You’re the captain of your ship & the most important person in your business.
Take care of yourself, have faith in your potential and abilities and give your absolute best in everything you do.
If you do that, you will become unstoppable my friend. You will become a force to reckon with.
People in your marketplace will start looking up to you, and you will soon become an influencer and a mover & shaker in your niche.
Important Elements To Consider When Finding A Blog Niche
Consider Y-M-Y-L [ Your Money Or Your Life ]
Websites that sell products or provide services or information that can impact the happiness, health, financial stability, or safety of users are categorized by Google as Y-M-Y-L – which stands for “Your Money or Your Life”.
Google holds these types of sites to the highest standard because the stakes are incredibly high when it comes to this type of content.
Google exercises extra care in certain niches.
Some industries that fall under Y-M-Y-L include e-commerce, financial services, healthcare, and legal.
When it comes to Y-M-Y-L, the bottom line is to make sure that any content on your website will help, not hurt, the people who consume your content.
Make your users feel safe. Take great care of your users and Google should take great care of you.
In simple words, to ensure that you have considered YMYL, if you aren’t a cardiologist, do not write about heart-related stuff.
Medical advice is an extremely sensitive piece of information and therefore to ensure the accuracy of the advice given, Google will always rank highly authoritative & trustworthy sites first which is actually a good thing.
Similarly, if you aren’t a Chartered Accountant or CPA, do not write about accounts and finance because your stuff will not rank high on Google.
On the other hand, if you’re a CA or CPA, then Google needs to know that you have sufficient credentials & authority for it to rank your website high in the Search Engine Results Page (SERP’s) for your desired keywords.
The way you can make that known to google is by including your Certificate from the Institute of Chartered Accounts of India that you’re Certified Accountant.
Try to include all your certificates on your website & also on LinkedIn.
If you are a professional, always try to include every possible document or certificate you possess to ensure that Google knows you have the required credibility to get your articles ranked high on their search engine.
You may be an expert in your niche, but does google know that?
Make google know that and you will get much higher rankings for your blog posts.
Focus On A Topic – Not A Product:
If you are NOT an expert yet and you’re only planning to start off with a Niche Blogging Site and later think about adding Digital Coaching to your arsenal, your niche selection should be more topic-focused than product-focused.
In other words, you must have a lot of topics to write about in your niche which do not include products as an affiliate.
If your site is only product-focused, you might have a hard time getting traffic.
When you’re married to a product, your future also gets tied to that product’s future which can be dangerous.
You need to definitely cover affiliate products in your niche site but that shouldn’t be your primary focus.
Focus primarily on topics in your niche & secondarily on affiliate products to recommend.
On the other hand, if you’re already an expert in your niche, then you need to be both topic-focused as well as product-focused.
If you’re a digital coach, promote your own Digital Products & also write amazing blog articles on different topics in your niche which generate more interest around the type of products you offer.
Good Search Volume:
The end goal is that you need to find a niche that can provide you with at least 100k Page Views per month from your blog.
If you think that your chosen niche cannot yield even 100k Page Views per month, then either try going wider or broader in your niche or try to find a unique angle to approach your niche to make your niche work.
Don’t worry about the search volume at this point.
If your common sense & gut feeling tells you that the niche you have chosen is a good one in terms of generating traffic, simply go with it.
Manufactured Niche / Artificially Created Niche:
Earlier I mentioned that you need to go narrow while choosing a niche. Don’t be a generalist. Be a specialist because the riches are in the micro-niches.
However, sometimes just for the heck of going narrow or deeper in a niche, if you manufacture a niche or artificially create a brand new niche, it will not be of any help.
For example, you might choose the TOEFL Exam Preparation Niche and just to go narrow even further, you might want to create a website targeted around women.
So your niche would be, TOEFL Exam Prep for Women. This is a classic example of a manufactured niche or an artificially created niche.
The reason for this is pretty obvious!
TOEFL Exam Prep would not be different irrespective of one’s gender. Whether you are a guy or a girl, the exam prep would not really change.
Both men & women would search mostly for TOEFL Exam Prep and not TOEFL Exam Prep for women specifically.
On the other hand, weight-loss for men and weight loss for women is not really manufactured or artificially created niche.
Both men and women have different biology and therefore these 2 niches would be proper sub-niches / micro-niches.
Certain Niches Are Not Best Suited For Ads:
If your niche is controversial, it may not do well with ads.
Certain niches such as drugs, smoking, vaping, adult content, religion centric websites etc may not do well with ads.
If you are looking to generate traffic through ads & not just organic search engine traffic, stay away from such niches.
If you’re starting a Niche Blogging Website and you later plan on advertising your own Digital Coaching Products, you would be having a tough time getting approvals on ad platforms if your niche happens to be any one of the above-mentioned niches.
Most Common Myths When It Comes To Finding Your Blog Niche
Myth 1: It’s Not So Easy To Find Your Blog Niche
A very common myth that I have heard often is that it’s not so easy to find your blog niche. It takes time & a lot of research.
The problem is, a lot of us are multi-skilled & multi-passionate people & therefore we tend to overthink & do a lot of soul-searching to find the niche best suited for us.
It only leads to analysis paralysis.
Passions need not be always found. They can also be developed.
So do NOT overthink! Use the skills you already have.
Myth 2: You’ve To Be Unique & Different
Being unique & different can help but not always.
Sometimes what you need is to have your unique positioning in the marketplace.
There are many ways to achieve that.
You can either be:
- The First (Pioneer)
- Best in Quality
- Premium & Expensive
- Cheap & Affordable or
- Different & Unique
You can also be a combination of two or more of the above attributes.
Apple, as a brand, is a combination of the Best In Quality & Premium & Expensive.
Oppo & Vivo, on the other hand, are a combination of Value For Money, Different & Unique & 1st in Market attributes.
Which option is better? Neither.
Whichever option suits the image of your brand the best is a better option.
Myth 3: You’ve To Serve Everybody & Not Go Too Narrow
In other words, you got to be a generalist & not a specialist.
In most cases, reverse logic holds true.
Being a specialist is a much better option than being a generalist.
If you are a Neuro-Surgeon, you’re a specialist, and you will make much more than an M.B.B.S Doctor who is a generalist, i.e. a general physician.
In the above example, Apple is a specialist. They cater only to the ultra-premium segment of smartphones as compared to Oppo & Vivo who cater to a much broader segment of the smartphone market.
Despite catering exclusively to the ultra-premium segment of the market, Apple still manages to have an edge over Oppo & Vivo and all the other smartphone manufacturers because of their positioning, brand value and brand image.
So in most cases, try to be a specialist and not a generalist.
The riches are in the niches & a whole lot more in micro-niches!
Go deep & go narrow. Cater to a select few but be the best in your segment.
Myth 4: There’s Too Much Competition In Your Blog Niche
In other words, the niche I cater to is over-saturated.
Understand one thing…Competition is a good thing!
Having competition means only one thing & that is, there is a strong need in the marketplace for your product or service.
If there is a good deal of competition it means, you need to be able to bring out your flavour in the marketplace by either being different or being creative or by providing immense value or by having a combination of the above attributes and characteristics.
On the other hand, having no competition can either mean, there is no market for your product or service, or it means you have found a new untapped segment in your market which you can take advantage of.
However, in most cases, the former holds true, i.e. most likely there isn’t a lucrative market for your product or service.
So don’t be scared of competition.
Create better brand equity and position your brand effectively, and you will soon be a market leader in your niche or segment of the market.
Myth 5: Profitability Should Be The Main Objective
When profitability is all that matters to you and your business, it will show in your writing & product creation.
It won’t resonate with your readers.
They will not be able to relate, know, like & trust you, and therefore, even if you produce great content, people will not be able to relate or connect with it.
Never underestimate the intelligence of your audience & customers.
So then, what should be your objective? Your objective should be to solve the problems that are plaguing the industry or our niche in the best possible manner.
Solve the problems and give immense value to your customers in the marketplace.
Do not focus on the result; focus on your efforts and in improving your process of achieving those results.
Everything else will fall into place naturally and automatically.
To sum up…here’s a blog graphic! Feel free to PIN it for reference!
Examples of Highly Profitable Blog Niche Ideas (Popular Niches)
Here are a few examples of my favorite Profitable Niches… (Not in any particular order!)
- Food Blog Niche
- Fashion Blog Niche
- Make Money Online Niche
- Affiliate Marketing
- Travel Blog
- Animals & Pets Care Niche
- Health & Fitness Niche
- Hair, Beauty & Fashion Niche
- Personal Development & Self-Help Niche
- Lifestyle Blogging Niche
- Education & Career Niche
- Photography Niche
- Dating, Relationships, Marriage & Family Life
- Gaming Niche
- DIY Projects, Crafts & Hobbies Niche
- Design Niche
- Learning Languages Niche
Want even more blog niche ideas?
In my previous blog post, I have given you examples of my favourite 100+ Highly Profitable Blogging Niche Ideas!
9 Best Resources To Research To Find Your Blog Niche
- Google Trends – Find the nature & seasonality of demand for your niche
- ClickBank Marketplace – Get more intel on the kind of products that are popular in your niche
- Amazon – Look at popular products in your niche on Amazon
- Facebook Groups / Online Forums / Communities – Online Groups & Communities indicate the level of passion and also helps you ascertain the problems and opportunities available in your niche!
- Quora – Helps you find frequently asked questions on various topics in your niche
- Reddit – Another amazing source for finding what people are interested in your niche!
- Answer The Public – Discover what people are asking about in your niche
- Also Asked – Discover stuff people are asking & interested, in your niche
- Pinterest – The world’s best visual search engine that helps you research better in your niche
Questions To Ask Yourself Before You Find Your Blog Niche
When you’re researching in order to find your blog niche, make sure you ask yourself the following questions…
- What am I good at?
- What topics do I love reading about when I’m bored or have nothing to do?
- What do I love about my current job/past jobs?
- What do people come to me for advice about?
- What topics or subjects do I have trouble shutting up about?
- What’s something that I have researched like crazy? [Check your Google, Youtube, Amazon search history!]
- If money were no object, what would I love to do?
- What are my hobbies/passions?
- Will I love writing about topics in my niche even after a year and 50+ posts from now?
- Is there a particular skill that I’ve honed that I wish I’d practised years ago?
Also, ask these further probing questions:
- Are there any e-commerce websites selling stuff in your niche/market/industry?
- Are people selling stuff in this niche/market/industry on amazon.com?
- Are there any magazines available on the topic of this niche?
- Are there any youtube channels in this niche/market/industry?
- Are there boutique shops selling stuff in this niche/market/industry?
- Are there any clubs/organisations/societies/associations/forums in this niche/market/industry?
- Can I make money from this niche?
- Would I be happy to have my name associated with my chosen niche?
If the answer to at least 1 of the above 6 questions is ‘Yes’, you’re good to go!
If none of the above questions yields an affirmative response, then it might be a problematic niche. Tread with caution if that’s the case.
The best option is to look for other niche options or perhaps you might need to find a unique angle to make that niche work!
8 Mistakes New Bloggers Make When Finding A Blog Niche
Although passion is not the only Parameter to keep in mind, it is a mandatory one!
You cannot afford not to be passionate about your blog niche.
If the only reason to find your blog niche is to make money, it is better not to get into it in the first place!
Trying to Find An Easy and Unsaturated Niche That Doesn’t Require Hard Work:
Do you really believe that there is any niche on the planet that doesn’t require hard work to make money?
Granted, some niches may seem to require less leg work but they will definitely have other challenges to deal with.
The only sure-shot recipe to blogging success is by consistently creating remarkable content that truly adds value to your target ideal audience.
Creating remarkable content takes a lot of time and effort and is not something that will happen overnight.
If you aren’t willing to put in the work, then there is no point even in trying to find your blog niche, because no niche will work unless you do the work!
Soul-Searching For Your Passion
Please do not spend too much time trying to find your passion/s.
The biggest mistake you will make as a beginner blogger is to spend weeks soul-searching and going on some wild goose chase just to “find” your passion.
A lot of us get way too hung up just to find our passion only to keep us away from getting started.
Didn’t I tell you earlier that, Passions need not be always found. They can also be developed.
It’s not about passion but about priorities.
Passions are developed over time based on experimentation, trial and error & discovering what we like, what we are good & what the market wants!
Avoiding Competitive Blog Niches
Another grave mistake beginner bloggers make is to avoid competitive/popular/over-saturated niches.
Look, competition is a good thing.
Behind every competitive niche, there lies a great business opportunity.
Competition doesn’t matter as much as your unique take and angle in your blog niche.
People are interested in your personal experience.
The deeper and more personal you’re able to get with your specific audience, the more they will connect with you and your message.
Not Having A Business Model
When you find your blog niche but do not have a proper business model to monetise it, you are following a recipe to disaster.
Before you start blogging, it is imperative that you create a business model, plan and strategy for lead generation and monetisation.
Not Having A Blog Content Strategy
In addition to having a business model, you also need to have a proper blog content strategy.
You need to have an article hit list of at least 50 or more articles you will be publishing on your blog in the year to come!
Create a blog content plan & strategy and ensure to maintain the consistency of your blogging frequency.
Thinking That You Need To Be The World’s Leading Expert In Your Subject
Another common mistake that you might make is to believe that you need to be the top-most coach, authority or expert in your niche.
Let’s understand this with the help of an example.
Teaching & Coaching people can be likened to that of a staircase. Everyone is standing on different steps.
Supposing you are one of the greatest experts or coaches in your niche, chances are you might be standing on the top of the staircase.
If you’re an expert but not the foremost authority, you might be standing somewhere in the middle of this staircase.
No matter where you are on this ladder or staircase, there will always be people who are ahead of you & there will always be people who are a few steps behind you.
You don’t really need to think that you have to know everything. There will be a countless number of people at every step.
Your job is to find those who are a few steps behind you and help them get closer to their own dreams and goals.
Everyone has to start as a nobody and climb up their own success ladder.
Your main focus should not be on your credentials but on building your brand and helping your readers get tangible results!
Having No USP
Once you find your blog niche, you need to make sure that you have something unique and different to offer in order to stand out from the competition.
If you do not have a USP (Unique Selling Proposition), make sure you discover one for your niche blog.
If you remain a generalist and have nothing new, different or unique to offer, you won’t get the kind of traction you intend to!
Here’s a blog graphic to sum it all up! Feel free to PIN it for reference!
If you liked this post on the ultimate guide on how to find your blog niche, be sure to check out more blogging tips here.
If you want to learn more about me, you can check this page.
Summary & Final Thoughts
If you’ve read this blog post carefully, I’m 100% certain that you now know exactly how to find your blog niche.
You will have chosen the right niche for you.
On the other hand, if you are still unsure about your niche, then the most probable reason for that would be because you’re just simply overthinking it.
Instead of over-thinking, focus on how can you best serve your target audience?
Where exactly do your strengths lie?
Set your priorities right, get started.
Pick 3-4 topics in your blog niche you enjoy sharing stuff on!
Make these 3-4 topics your WordPress blog categories.
Plan your blog content around these 3-4 topics.
Initially, you can go slightly broader & later, over time, you can narrow it down and go deeper into your chosen niche.
I wish you the very best in your blogging journey!
Liked this blog post?
Here are Some Related Blog Posts You Will Find Useful:
- Highly Profitable Blog Niche Ideas!
- The Ultimate Guide To Digital Marketing
- What Is Digital Coaching | Ultimate Guide On How To Become A Digital Coach
- Deadly Blogging Mistakes To Avoid [ And How To Fix Them ]
- How To Write A Blog Post From Start To Finish – Ultimate Guide
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Before you go, don’t forget to swipe my FREE 15 Page Blog Niche Workbook to finally find & nail your profitable blog niche!
Now that you have a good idea on how to find your blog niche, let me know what niche you’re going to choose or have already chosen in the comments below! I can’t wait to hear from you.