Coming up with great content ideas every single time on what to post on social media is not as easy as it may appear at first.
Curating relevant social media post ideas can be quite a daunting task, and creating them from scratch, even harder.
If you’re a business owner who uses social media but struggling with what to post on social media or feeling like you have hit a creative block and are desperately looking for proven and evergreen content ideas, then this blog post is for you!
I’ve compiled the ultimate social media posting guide. It’s a collection of 140 content ideas for social media posts that are proven to sky-rocket your engagement!
And to make it a no-brainer, I’ve even created a Free Printable Cheat Sheet.
With the Free Printable Cheat Sheet by your side, any excuses for not being able to come up with great post ideas will quickly become a thing of the past.
You might be wondering…
Will These Post Ideas Work For My Niche?
These Post Ideas will work for practically any niche. Whether you’re an architect, lawyer, accountant, or content creator…these post ideas will work for you no matter what business, profession, or niche you’re in!
These ideas will help you get your creative juices flowing and serve you as a great starting point whenever you plan to create content for social media.
To never run out of content ideas again…make sure you grab yourself a copy of this Free Cheat Sheet below!
Before you get started, here are a few important & powerful…
Social Media Marketing Tips
- When you’re just starting, focus only on one or at the most two social media platforms. Create content that’s suited mainly for those platform(s). Be consistent and stay true to your posting frequency.
- Use Canva for all your social media post designing needs!
- Regarding posting frequency, it’s not so much about how many posts you can publish daily, but whether or not you can consistently maintain your posting frequency.
- Posting 3 times a day can get you results, but can you maintain that frequency in the long run?
- You will only achieve great results when your posting frequency is consistent. For some, it could be one post a day, and for others, it could be a few posts (3-5 posts) a week!
- Choose a posting frequency you’re comfortable being consistent with.
- Unfortunately, busy entrepreneurs and small business owners may find it challenging to keep up with a steady publishing schedule.
- The best way to stay consistent with your social posting schedule is to use a Powerful Tool like Content Mojo!
- Content Mojo is a collection of 2000 ready-to-use Premium Canva Social Media Templates that will completely revolutionise how you create and design social media content!
- Content Mojo includes:
- 400 Canva Social Media Templates (100 templates in 4 social media sizes each = 400 Templates)
- 1600 Canva Success Quote Templates (400 templates in 4 social media sizes each = 1600 Templates!)
- Customise or change color, element, logo & visuals in the templates with just 1-click!
- Premium membership to Topaz Social Community
- Free Canva Design Workshop
- Free Access To All Future Content Mojo Templates & Product Updates! (A ton of updates are coming soon!)
- Top-Notch Support & Marketing Resources
- Still unsure? Download A Free Sample of Canva Templates from the Content Mojo Bundle!
- Download the Free 140 Content Ideas Cheat Sheet, take a printout of the Cheat Sheet and keep it always next to your working computer or office desk for quick reference.
- If & when you run out of ideas on what to post on social media, refer to the content ideas cheat sheet, quickly create or design a social post using the Content Mojo templates and post it on the social platform of your choice.
- Then, once you’ve got enough of a foundation, you can start to branch out to other platforms that share similar characteristics to those you already know well.
Combine these powerful social media tips & strategies with some cool content ideas listed below and watch your social media efforts soar!
So without much further ado, here are…
140 Social Media Post Ideas!
Let’s get started with…
Authority Building Posts [ 23 Post Ideas ]
The primary purpose of Authority Building Posts is to help you position yourself as an expert by building credibility & trust.
When you post high-quality share-worthy content on various social channels, people begin to take notice, and if you’re consistent with your efforts, you’ll eventually get positioned as the go-to expert in your niche, and people will flock to you for even more!
1. What’s Working Right Now?
Share a brand new strategy that’s working well for your customers or your business!
For example, if you’re into Instagram Marketing, share an Instagram Marketing Strategy that’s working well in your niche. viz. Reels & Carousel posts
If you’re a Success Coach, share a strategy or quick tip on how to program your subconscious mind to attract abundance.
2. How-To Posts / Video Tutorials
Share a video that gives a step-by-step breakdown of how to do something specific that appeals to your target audience.
It could very well be just a 20-second video and not a long how-to video! Heck, it could even be a micro-blog post that details the steps.
For example, if you’re a blogger, share a quick video detailing step-by-step how to write a blog post in under 60 mins!
3. Series / Theme Posts – Start A Daily, Weekly, or Monthly Series / Theme
Brands like Netflix and Amazon Prime have built their entire business model around developing web series and themes that keep their audiences engaged to their platforms.
As a social media marketer, you can create a series around a specific theme that resonates deeply with your followers, so that they keep coming back for more!
Create a weekly series with tips & tricks! For example, you can conduct a Weekly Live AMA (Ask Me Anything) session every Friday at 10 pm for 30 mins where you can do a one-on-one with your followers.
4. Industry Best Practices
Share a common practice that’s followed by the majority of influencers in your industry because of its effectiveness.
For example, if you’re into digital marketing, one of the best industry practices that you may follow is to have systems & process checklists that help streamline your workflow.
If you’re into social media, you can consider posting best practices for posting content on social media!
You may share with your audience how they, too, can create such systems and process checklists for their businesses.
5. Industry Specific News
Share an article or a valuable or important piece of news specific to your industry with your followers.
This can be as simple as sending them a link to a relevant industry piece with a brief synopsis that piques their interest.
6. Share Attention-Grabbing Industry Stats
You may study and research your industry for statistics that are both eye-opening and enlightening.
An important thing to keep in mind is that you should never make up these stats or figures just to grab the attention of your audience.
These industry statistics should be based on facts and actual studies undertaken by leading journals, brands or organizations in your niche. Whenever possible, try to share the links to the original article.
Always remember to give credit where credit is due.
7. Common Misconceptions
Share a post on a specific common misconception in your industry that most people have about your business or product. Then, explain why that misconception is not valid.
By doing this, you will not only correct the misconception, but you will also give your readers a clearer understanding of the truth.
Share an industry infographic that illustrates a complex concept or topic in an easy-to-understand way.
The infographic should highlight a significant trend or statistic relevant to your audience.
9. Best Tools In Your Niche
Share a post that lists some of the best tools in your niche that your followers will find incredibly valuable.
This will greatly enhance the share-worthiness of your post and make it more appealing & engaging.
10. Best Strategies & Hacks
Share a great strategy or hack working for you in your business.
For example, if you are a real estate agent, you could share a great way to get more leads without spending any money.
If you are an Internet marketer, you could share a great link-building technique that has already worked for you.
11. Time-Saving Tips
Share a time-saving tip that your followers can use to make their lives easier.
This will help you build a better relationship with your followers and, more importantly, your audience.
12. Money-Saving Tips
Share a money-saving tip that will help your followers save a lot of money. This will encourage interaction and build trust.
They’ll be able to see that you are someone who genuinely cares. And they’ll be much more likely in the future to listen to what you have to say.
And that’s what social media marketing is all about.
13. Great Resources In Your Niche
Is there a resource you can’t live without? Share it with your audience.
Share a great resource in your niche that will help your audience advance their knowledge. This will make them feel like they are a part of what you are doing.
14. Answer A Question
An expert is someone who can answer questions with confidence and clarity.
Answer a question asked by your followers that showcases your expertise and knowledge.
This will help establish you as an authority in your chosen niche and give you more credibility with your audience.
15. Answer an FAQ
Answer a Frequently Asked Question (FAQ) in your niche that has been asked hundreds of times before.
Answer an FAQ that others are struggling with. This could be a simple “how-to” question, a “problem” question, or something more complex that requires an answer that’s not readily available on the Internet.
Make sure your answer is fresh, unique, and is optimized for search engines!
16. Ask Me Anything Posts – AMA’s
Make a post stating that for the next 30 minutes, your followers can ask you anything.
Then, after 30 minutes, go back and read all the questions you received. You will be amazed at how many interesting and unique questions people ask you.
Important: Don’t make it too easy. Your “ask me anything” post should be somewhat challenging. If it’s too easy, your followers won’t give you any worthwhile questions.
This also works well as a LIVE Video Broadcast, allowing you to respond to inquiries from viewers in real-time.
17. Tag-Worthy, Save-Worthy Content
Share a post or piece of content that is tag-worthy or save-worthy and get rewarded for sharing great content!
This will sky-rocket your social media engagement and also increase your website sales.
Another great strategy is to leverage user-generated content!
18. Host Live AMA Event
Share a post and announce in advance to your audience that you’re going live at a certain time to answer their questions. Host a Facebook live or a YouTube Live.
Share the topic of your LIVE “Ask Me Anything” (AMA) sessions and encourage your followers to join the LIVE session to get their questions answered.
Live AMA events work terrific as your followers get to meet you virtually one-on-one & you can answer their questions in real-time.
19. LIVE One-on-One Coaching
Make a post offering one individual who comments on a free live coaching session. You can offer them, free counsel, run an audit, and answer their queries, among other things.
Then choose one individual to host the show with, schedule it, and advertise it with additional posts to urge your audience to tune in.
When you go live, your show will get a lot of attention and deliver free value to your viewers.
20. ‘Featured In’ Posts
Share a blog post, article, video, podcast or TV show, etc., where you were featured as an expert or guest speaker.
This will significantly enhance the perceived value of your brand profile and help you build your reputation as an expert in your field.
21. Share Your Achievements
Share an award, milestone, achievement, or accolade you or your business has received in the past.
For example, if you’re in the restaurant business, you may share – “We are honored to have been named as the best restaurant in California three years in a row by The Gourmet Magazine.”
22. Solve A Problem – Get Results!
Have you come up with an easy solution to a pressing problem you’ve encountered in the past?
It’s likely that your audience faces the same issue or something similar.
Solve their problem and share your solution! Tell them how you successfully dealt with the problem.
23. Small, Bite-Sized Video Content
If you create long-form video content (minimum 8-10 minutes long), you can repurpose your content by chopping the video into smaller, bite-sized chunks to suit other social platforms better.
This will help you grow your following on not just one social platform but other platforms as well without creating any new content!
Connection Posts [ 29 Post Ideas ]
The main objective of Connection Posts is to make you more relatable to your audience by sharing content that helps you connect with them on a deeper level rather than just on the surface.
One of the main reasons for poor organic reach and engagement is that most social posts are generic. Be less generic and more specific to your audience. Get real, open up & be your authentic, vulnerable self and when you do that…trust me, your content will resonate like crazy with your followers!
24. Hobby / Passion
Share a post on one of your hobbies or passions that gets you excited. Share what you know, what you love & what you’re good at.
The more you can spread the word about your unique and wonderful self, the more opportunities you will have to connect with others who share your enthusiasm.
25. Daily Rituals
Do you have a morning or nightly ritual that helps you stay focused, energized, healthy, or optimistic?
Share a post on a daily ritual you’ve been following and tell your followers how it has changed your life.
People continuously look for new ways to enhance their lives in tiny ways.
Post pictures or share details about the lifestyle that your online business allows you to live.
This will make your audience feel like they know you and that you are more real to them. It will also give them a better sense of connection and community and make your followers feel like a part of your success.
Travel the world with your friends and family, and share your life’s journey on social media with ease.
Post real, unfiltered photos and videos, and tell your story in the most authentic way possible. Let your followers feel like they are an integral part of your world and vice versa.
28. Explore Your City
Share pictures of your city and the beautiful places of interest, locations, and attractions you enjoy in your locality.
This will help others get to know you and your city. Remember to tag your city in the photo to gain more exposure and followers!
29. Book You’re Reading
Let your readers know what you’re reading or learning right now.
People are always curious about what you’re reading or listening to in your spare time.
You get bonus points for offering important takeaways and a link for your followers to get their own copy!
30. Core Values
It’s crucial to re-share content about yourself and your business as your social media following grows.
Share your core values, virtues, strengths, and how you serve others, or include some interesting facts to help your audience learn more about you and your company.
31. Share Your Story
Share your story and open up more about your life with your social community and tribe.
It will help bring you more followers, friends, and connections that you didn’t know you had.
Your posts will get more attention and engagement, you’ll feel like you’re a part of a group, and you’ll get more opportunities to connect with people you care about.
32. Share Gratitude
Thank your followers from time to time and tell them how grateful you’re to have them.
Do you have a fantastic customer, a follower on social media, or an employee you’re proud of?
Show them some appreciation and gratitude.
33. Stories That Make You, You!
Share stuff that’s personal to you. Post pictures, stories, and details of things that have made you the person you are.
Share your learnings, experiences, mistakes, failures, challenges, and also your successes. This will help other people find inspiration, support, and advice that they can relate to.
Our families are certainly the most significant aspect of our existence. Tell your audience about them.
Just be careful not to upload any images that reveal your whereabouts.
35. Cute Kids / Pets
We are programmed to smile at baby pictures and see funny animal videos.
If you have children or dogs, share a photo or video of something cute or humorous they did recently to lighten up your followers.
It will make them smile, feel better, and maybe become a fan of yours!
36. How Do You Relax?
It’s not necessary to always put out only work-related content. Share a picture or write a post that shows how you relax or what do you do in your free time?
People like to read about what you enjoy doing, even if they have no connection to your business. It humanizes you and makes you more relatable to your prospects.
37. Bucket List
Share something that’s on your bucket list which you would love to check off someday!
You may also share a picture or video of you having successfully achieved something that once was on your bucket list.
38. Challenges You Overcome
Share some of your greatest challenges and how you overcame them. What problems did you have to solve? What obstacles did you have to get past? How did you use what you learned to overcome your problems?
What were some important lessons you learned in the process? What would you have done differently if you had to do it all over again?
39. Cause You Support
Is there a charity or cause that you are committed to or feel strongly about?
Share it with your audience and tell them what makes you care so much about the cause.
A great way to show your support is by inviting your followers to join you in supporting the cause and tagging them in the post.
40. React / Rant
React or rant about something significant that happened in your industry. What are your thoughts about it, how did it affect your business, who’s side are you on, why did it happen, and what would you have done differently?
41. Share Something Funny / Hilarious
Share something funny, maybe a joke or something hilarious that happened to you on social media and watch your audience roar with laughter.
This is a fantastic method to establish a connection with your audience. By sharing your humorous experiences, you will be more relatable to them!
42. Share A Meme
Social media these days is filled with a lot of negativity. Look for joy or funny memes and post them on social media whenever possible. Be a source of laughter with jokes and stories.
Your uplifting words and cheer can brighten someone’s day.
43. Troll Yourself
Did you goof up about something on social media? Don’t try to hide it away…instead, be honest and own up to it.
Even better, if you can not only admit it but troll yourself & show off how silly you were to say or do that stupid thing. It’s a great way to defuse the situation, make some humor out of it, and move on.
44. Re-post Other People’s Content
If you found something valuable and share-worthy on the internet, share it with your community, even if it’s not your own.
Be generous and caring. Don’t just share only your content all the time.
45. Collab / Network / Shout-Out
Network with other influencers having a similar following and audience in your niche. Collaborate on posts or do a shout-out.
Get exposed to a whole new audience and get your content in front of more eyeballs.
46. Thank Your Followers
It’s a good idea to start showing your audience appreciation across all your social media channels. Express how grateful you’re to them. Remember, a simple thank you goes a long way!
47. @Mention A Follower
If you’re getting some love from a follower, don’t forget to @mention them and thank them. They’ll appreciate it, and it will also encourage others to spread some love!
48. @Mention An Influencer
If you look up to an influencer, don’t shy away from @mentioning them and telling them how much you love their work. Social media is not just about posting statuses and photos; it’s also about building relationships and connecting with people.
49. Interview A Customer
Do you have a customer, facing an issue with your product or service?
This could serve as an excellent opportunity for you. You can interview the customer, get valuable feedback and even offer a solution to help your customer use your product or service even better.
If you record the interview and post it on social for others to see and benefit from it, brownie points to you!
50. Interview An Expert
Interview a thought leader or influencer in your field, then share the video on social media.
Then, to assist drive traffic to your website or YouTube channel, make short teaser video clips that direct viewers to the complete video.
And finally, do not forget to tag the expert in your post.
51. Allow A Takeover
Allowing a takeover is the equivalent of collaborating or networking on steroids!
Allow an industry peer, influencer, customer, or employee in your specialty to take over your social media account and make posts on your behalf for a set amount of time.
This is a fantastic method to introduce them to your followers, and if you’re lucky, they’ll ask you to take over their account, exposing you to their followers as well.
So, it’s a win-win situation for both of you.
52. Team-Member Shout-out
Do you have employees who help make your business great? Give them a shout-out!
By profiling an employee or member of your team, you can demonstrate how they provide value to your company and the lives of your customers.
If you don’t have any employees currently and wish to expand your operations, post a job opening!
Lead Generation Posts [ 8 Post Ideas ]
Building an email list is one of the most important marketing activities every online business should engage in.
As the name suggests, the main purpose of Lead Generation Posts is to build your email list using effective Call-To-Actions (CTA’s) at the end of your posts.
The idea is to pique the curiosity of your reader so as to get them interested in the freebie you have to offer in return for their name and email address.
Here’s an example…
53. Share Lead Magnets
A lead magnet is a freebie that entices an audience to subscribe to your newsletter or email list. Leads are the lifeblood of any marketing campaign.
Tease, excite, and wow your audience by sharing freebies in the form of lead magnets that truly add value to your prospects.
54. Call To Action Posts
Call to action posts are designed to encourage your readers to take some sort of action. This action could be as simple as liking the post, sharing the post with others, commenting on the post, or even saving the post!
It’s a good idea to have at least one CTA (call to action) on each post, and generally, it should be placed at the very end so that it’s the last thing you leave your readers with.
55. Useful Resources
If you have created a useful resource that your readers could benefit from, share it with them on social media.
This will spread the word about your valuable website and hopefully bring you more traffic.
If you happen to follow a certain process in your business, it’s best to document it.
When you create a resource on how to complete a complex task step-by-step, you can then create & share this process checklist with others on social so that even they can benefit from it.
Create a cheat sheet that summarises the most valuable information on a certain topic. This Free Printable Cheat Sheet is a great example of that.
Make it an extremely valuable resource that your reader will want to refer to every time they need a quick reference.
58. Systems & Workflows
Post a social media workflow that’s working for you and the systems you’ve in place to maximize your results and get you better organized.
59. Favorite Tools
This one is a hit with the crowd! We’re all spoiled these days by the abundance of fantastic web tools that make our jobs easier.
Share a post that lists down all the different tools that you use in your business to streamline a certain workflow in your business.
Bonus points if you’re an affiliate and share a referral link of the tools with your audience!
60. Masterclass / Webinars
Create an impactful Masterclass or Webinar and share its link with your followers on social media.
Make sure you over-deliver in your webinar or masterclass by having a ton of takeaways, and at all costs, avoid making your webinar or masterclass purely a sales pitch-fest!
Also, don’t make it all about you. Share plenty of information that your followers can actually use and benefit from. The best webinars and masterclasses deliver so much value that people can’t help but want more!
Favorite Stuff Posts – 13 Post Ideas
We all have our own preferences, likes, and favorite things that are very dear to us. Sharing them with your audience helps you connect better by giving them an insight into your personality, psyche, and nature.
61. Favorite Brand
Do you have a favorite brand of perfumes, cars, clothing, technology, etc? Share what you particularly love about your favorite brand!
62. Favorite Food
Are you a foodie? Do you have a passion for great food? What are your favorite restaurants, chefs, and recipes? Share it on social!
63. Favorite Book
Do you love to read? What genre do you prefer? Fiction, non-fiction, self-help, or anything else?
Don’t just tell them what you’re currently reading; share a few key takeaways you got from the book and include a link for your followers to get their own copy!
64. Favorite Writer / Author
If you love reading, you’ll not just have a ton of favorite books to recommend but also a few favorite authors or writers that you can’t get enough of.
Post about your favorite author and describe in detail what is it about them or their writing style that you absolutely love.
65. Favorite Music
Are you a music aficionado? What genre of music interests you the most? Share with your audience the kind of music you love listening to and why do you love it so much!
66. Favorite Movie
If you’re a movie buff, share some of your all-time favorite movies. Talk about your favorite characters, actors, and scenes from the movie!
67. Favorite Podcast
If you listen to podcasts, share some of your favorite podcasters with your audience. Tell them how you discovered them, what do you particularly like and why do you keep coming back for more, etc.
68. Favorite Influencer
Is there any particular influencer or content creator whose work you devour, whom you look up to? Talk about them and share your enthusiasm about them with your audience.
69. Favorite Online Course
Did you take up any online course recently that helped you immensely? Talk about it with your community. Write a post about it, share it with your followers, and most importantly, tell them how it helped you understand something better or solve a specific problem, etc.
70. Favorite YouTube Creator
Share some of your favorite YouTube content creators with your audience. Tell your community how much value you have gotten from them.
Tag them on social, share why you love their content so much, and share their channel link so that your followers can subscribe!
71. Favorite Guilty Pleasure
Share an activity you enjoy that could be considered indulgent or unhealthy.
For example, watching your favorite TV show while you eat, or shopping online for clothes you don’t need because they make you feel good, or ordering a pizza because you feel like it.
72. Favorite Tool or Resource
Do you know of any tool or resource that you simply cannot imagine running your business without? Share it on social media.
There’s a good chance someone else needs that tool or resource, too! Don’t forget to see if sharing that tool can make you any affiliate money.
73. Favorite Product or Service
Share a product or service you enjoy that will benefit your audience. You’ll be helping others while also getting more eyeballs on your own product offerings.
Question Posts [ 10 Post Ideas ]
The purpose of Question Posts is to elicit a response from your audience. If done correctly, Question Posts help you to increase your engagement on social media.
74. Conduct A Poll / Quiz
Instead of figuring out what your audience needs or wants, why not directly ask them? Conduct a poll and ask your readers what they would like to see.
You may also create a Quiz and post it on social. Quizzes are an interesting way to engage your audience. They can be used to test their knowledge or to see how they compare!
75. Take A Survey
Conduct a survey to get feedback from your customers and followers on social. You can ask them questions about their experience with your business or product.
This will help you to gather valuable information from them so that you can serve them even better in the future.
76. Ask For Feedback
Ask for feedback from your customers and followers to get honest, detailed, and actionable information that will help you improve your product or service.
Customer feedback is the key to improving your business.
77. Ask For Recommendation
Are you planning to travel to a holiday destination? Are you looking for a gourmet pizza restaurant in a particular locality?
Ask for recommendations to your followers, and watch the comments pour in! You’ll be amazed by how much useful and unexpected information people will share with you for free.
78. Ask For Predictions
Solicit predictions from your followers regarding a current trend in your sector or a current event.
For example, if you are a social media influencer, you could ask your followers, “What do you think of this trending topic?” If you run a business in the restaurant industry, you could ask your followers what they think about the rise of food trucks.
79. This or That
“This or That” questions are easy to respond to and elicit a lot of emotion. They also tend to generate a great deal of engagement…
For example, “Dogs or Cats?”, “Mac or Windows?”, “Burgers or Pizza’s?”
It’s important to keep ‘this or that’ questions concise.
80. If You Could…
Asking “If you could” questions is a lot of fun, and you can get really creative with them.
- “If you could be a superhero, what superpower would you choose?”
- “If you could have dinner with any person in the world, who would it be?” etc.
81. Your Favorite…
Everyone enjoys expressing their opinions on their favorite topics.
Ask your audience simple questions like “What’s your favorite tech gadget” or “Who’s your all-time favorite actor” etc.
You’ll be surprised by the number of people who comment and reply to your question!
82. Would You Rather…
When you ask your audience a “would you rather” question, you’ll see your engagement soar through the roof.
For example, “Would you rather have an extra hour of sleep or an extra hour of work?”
Here’s another example, Would you rather have a new car or a free trip to Hawaii?
83. Fill In The Blank…
Looking for a surefire way to boost engagement on social media? Then you can’t do much better than a nice Fill-in-the-Blank post.
Here are a few examples…
- The first [YOUR BRAND] product I ever bought was ________.
- If I could snap my fingers and be CEO of any company, I’d be CEO of ________.
- I like to use [YOUR BRAND] because it helps me ________.
- If I had to place a LIKE button on my body somewhere, I’d put it on my ________.
Behind The Scenes (BTS) Posts [ 8 Post Ideas ]
People buy from people. People connect with people.
Showing your brand as a human with real dreams, visions, and aspirations makes you a lot more relatable to your social tribe.
There’s nothing like getting a glimpse into someone’s workspace and seeing first-hand where the magic happens & what goes into the making of it.
Putting yourself out there outside of work is a great way to interact with people – but keep in mind that these posts are still an extension of your brand!
84. What Are You Working On
Allow your audience to see what you’re working on behind the scenes!
Take a screenshot of your computer, a photo of the new product you’re working on, a brief video tour of your new home studio that you have just renovated! Inspire a sense of eagerness for the future!
85. Share Picture of Your Workspace
Share a picture of your workspace with the community and get inspiration from other people’s ideas and suggestions, and get advice from the experts.
86. Meet The Team
Feature & introduce all the awesome people that are a part of your team. Share a few of their stories and let them tell your followers about their roles in the company.
Share the amazing work that they have been doing, and show your genuine appreciation towards them.
87. Company Culture & Values
Talk about the culture and the values that your brand or company stands for. Share your company’s core values with your customers and prospects.
This will help them understand you better, like you more, and connect more emotionally with your brand.
88. Company Vision
Share your company vision, mission, and goals for the future. The Vision, Mission, and Goals are the core values of any organization.
They define how the company will operate, what it stands for, and how it will contribute to the world.
89. Company Roadmap
Does your company create any products or tools? It’s a great idea to share a link to your company roadmap on social channels and networks.
It not only tells your audience what is about to come but also creates a sense of excitement about the future.
90. BTS Photos
Are you working on a project for quite some time, but it isn’t fully ready yet to showcase to your audience?
Share a behind-the-scenes picture of you working on the project, tease them with a few details about it and create a sense of excitement about it.
91. BTS Videos
In certain cases, sharing a behind-the-scenes video works a lot better than just a BTS picture.
A video can be a lot more engaging and exciting as it imparts a powerful audio-visual element to the stuff that you’re showcasing.
Visual Posts [ 10 Post Ideas ]
As the name suggests, these posts are mostly visual in nature. You can create visual content by sharing pictures or videos on social media.
The main idea is to grab people’s attention using powerful scroll-stopping visual imagery!
92. Before & Afters / Transformation
Who doesn’t love a good transformation? It doesn’t matter if the transformation you’re sharing is personal or professional.
Here are some ideas on how to share transformations:
Share a before and after picture of a physical change you have made, such as: Losing Weight, Gaining Muscle, Getting In Shape or even Shaving Your Head! Gone are the days of hiding behind a desk or a bar stool.
Today, if you want to be an effective communicator, you have to get out there and walk the walk. You see, it’s not what you know… it’s what you know that people will respond to!
93. Showcase Your Product
Showcasing your product on social media is a great way to get the word out about your business.
If you are selling anything at all on the Internet, you should be actively involved with social media. It’s free, it’s powerful, and it’s easy to use.
94. Product Reveal / Unboxing
If you’ve been working on a product, social media can be a great platform to reveal or unbox your creation.
It will give you an instant audience, allow you to interact directly with your customers and prospects, and provide your business with an endless amount of free marketing gold!
Screenshots can prove to be a very effective strategy, especially if you’re launching a digital tool or a product in your niche.
Sharing a screenshot with your prospects will give them an instant “gut feeling” about your product, and they’ll be able to see it for themselves. They’ll know what to expect before they ever lay eyes on your product.
96. Screen-Recordings / Screen-capture
Post a screen recording and give your followers a walkthrough or a demo of your product.
This will help your followers to understand your new product more easily and eliminate any doubts or confusion they might have about your product.
97. Request A Caption
Share a photo on social and ask your followers to suggest a funny or creative caption.
This will give you a fresh, unexpected way to look at your photo and hopefully, get a laugh or two!
98. Inspirational, Creative, Educational or Entertaining (I.C.E) Shorts / Reels
Share short videos, Instagram stories or reels on something that’s inspirational, creative, educational or entertaining.
This will allow others to enjoy your work and add their own comments that will boost your engagement on social media!
99. Selfie / Personal Pictures
Personal pictures or pictures that have you in it tend to generally get a lot of likes & comments, especially when it comes to personal brands.
They make us feel like we know the person in the picture and make us more inclined to connect with them on an emotional level. They also tend to be much more memorable than ordinary stock photos.
100. Lifestyle Images
Sprinkle your social media feed with some lifestyle images.
Lifestyle images are a great way to tell your brand story and connect with your customers. They help create an emotional connection and provide a sense of place and belonging.
101. Sneak Peek / Teasers
Give your prospects a sneak peek, a glimpse into what’s going on inside your life or business. Pull them in and make them feel like they are part of your life.
At the same time, get them excited about what’s coming next.
Timely Posts [ 7 Post Ideas ]
These are time-sensitive posts that are of more significance for a finite duration of time. They could be about an event, some industry news, a trending topic in your niche, or even a holiday or celebration!
102. Special Events
Hosting a special event live on social media can generate a lot of buzz and attention for your business.
Post a special invite link on your social platforms, wherever possible, post photos and details about your event, and ask your followers and customers to share it with their social networks.
This will spread the word about your event, increase traffic to your website, and maybe even get you some extra attendees!
103. Seasonal Content
Posting seasonal relevant content on social media can be a great way to keep your followers interested and engaged throughout the year.
For example, at the end of the year, you may consider creating a “year-in-review” post for your business or a “Top 10 Blog Posts” of the year.
104. Industry News / Updates
Post industry news and updates and help your community stay up to date with the latest trends taking place in your industry.
105. Popular / Trending Topic or News
Is there a major news event that everyone is discussing?
Share your opinion about it, and if possible offer an interesting perspective to your readers.
106. Holidays or Celebrations
Post Holiday wishes on social, but keep in mind your target demographic. Stick to US holidays if the majority of your following is from the United States.
Share how you wish to celebrate the day. If the holiday holds some significance to you, talk about it. You can even offer a flash sale or a limited-time holiday only offer to your followers!
107. National Day / Week / Month
Irrespective of the niche you’re in, you’ll always find a day that you can celebrate with your readers and followers.
For example, if you’re a photographer, you can celebrate World Photography Day, if you’re into blogging, you can celebrate Blogging Day, and if you’re a writer, you can celebrate National Novel Writing Month, etc.
108. Federal or Religious Holidays
You can also post on religious holidays or federal holidays. Just make sure to share something only with a lot of love, sensibility, and respect to the people who celebrate the holiday.
Aspirational Posts [ 10 Post Ideas ]
As humans, we have dreams, and we all aspire to a certain level of success and social status.
Aspirational Posts are associated with or suggestive of a certain level of success and social status and therefore appeal to an audience that aspires to such status.
109. Uplifting Story
Did you happen to lately read a story that inspired you? Did you read something that lifted your spirits?
Share it online with your followers. We’re living in difficult times, and all of us are going through different challenges. Sharing uplifting stories helps us stay positive.
It gives us a chance to share our joy with others.
110. Motivational Quote
When you read a book and happen to come across a beautiful motivational quote, highlight it, make a note of it and save it in your Motivational Quotes repository!
This way, you will never miss out on a great quote, and you’ll always have something great worth quoting on your social networks! Well-curated motivational quotes do tend to get a lot of likes and shares on social media!
111. How You Started Story
Starting a business is one thing but creating a thriving business is a whole new ball game. If you’ve been in business for a long time, you definitely know that becoming successful in business is no easy feat!
Share the origin story of how you started your business to motivate and inspire your audience. Talk about who inspired you, what made you want to start an online business, what was the idea behind it? etc.
112. Overcome A Challenge
Share a recent challenge, obstacle, or disappointment you faced in your business or personal life and how you overcame it.
Focus more on the positive and avoid any self-pitying or complaining. Talk more about the lessons you learned and less about the obstacles and challenges.
113. Work-Life Balance
Share tips and strategies with your audience on how you try to achieve at least some level of work-life balance in your life.
114. Share Your Wins
Did you accomplish a lot this week? Did you have a productive week? Did you hear any great news? Share your wins and accomplishments with your followers and inspire them to keep working on their goals.
115. Success Mantra
Do you follow certain practices, or do you have a philosophy that has served you very well on your way to a successful business?
Share your success mantra with your followers and give them an insight into your way of doing business.
116. Helpful Rituals
Share habits, routines, and rituals you follow on a daily basis that’s helped you in your life and business. People like to learn from other people’s successes.
117. What Makes You Happy?
Is there anything or anyone that lightens up your heart and makes you happy? Share with your follower’s things that make you happy and all the people that bring a smile to your life
118. Who Inspires You & Why?
Who are the people you know that have inspired you the most? What is it about them that inspires you? Share it with your readers and help others find their inspiration.
Promotional Posts [ 14 Post Ideas ]
If all you do on social media is put out great content but don’t do much about promoting stuff that ultimately moves the needle in your business, you will eventually lose steam or get burned out.
Sprinkle your social media strategy with promotional content at regular intervals to improve your Business KPI’s (Key Performance Indicators).
119. New Content
Post new content in the form of blog posts, articles, videos, etc. Share your latest blog post, podcast or videos!
Give them a taste of your work and show them how you help people in your niche solve their problems and challenges.
120. Popular Content
As content creators, we all have created content that has either gone viral or become extremely popular with the community.
Re-share and re-post some of your popular content from time to time because not all followers have had a chance to see it, watch it, or consume it.
121. Repurpose Evergreen Content
Evergreen content is the type of content that doesn’t go out of style. Evergreen content will always be relevant and useful to your readers, and therefore you should always repurpose and leverage evergreen content on social media.
122. New Product or Service
Share a product or service you offer. Tell your readers and followers how it helps solve a very relevant problem in your niche or how it saves time and money for your customers.
Share a link to its sales page or link a video that gives them a demo of the product or service so that they can check it out for themselves.
123. Best-Selling Product or Service
Share a link to a product or service you offer that is selling like crazy, and also share why your customers are digging the product so much. If possible, also share an exclusive limited-time discount offer!
124. Testimonial / Case-Study
Share a testimonial, case study, or video from one of your happy customers.
This will help your reader get a much better idea about the product from a customer’s perspective and what it can do for them.
125. Cross-Promote Other Social Profiles
Social media is not just about posting stuff. It’s also about being smart by cross-promoting other social networks and profiles you’re also active on. This way you can leverage your engagement from one network to gain followers and viewership on other networks as well.
126. Run A Contest / Giveaway
To create a buzz around your brand or to keep your business on top of people’s minds, it’s a great idea to run contests or giveaways from time to time.
You can give away free merchandise, offer special discounts, or run contests & give away prizes.
Example: If you are the owner of a dog-grooming business, you could run a contest where people enter their dog’s name to win a free grooming session.
127. Promote A Sale / Offer / Deal
Who doesn’t like deals, discounts, and offers? Make sure to promote your sale on social media if you’re having one.
You can even use a discount code that will get shared with all your social media followers.
128. New Product Launch
Don’t forget to promote your new product launch with your followers.
Don’t just put out a single promotional post…if you’re launching a product, you should have a promotional campaign running on your social networks. Just make sure you don’t bombard your social networks with too many promotional or salesy posts.
Tease your audience with surprises, behind-the-scene walkthroughs, special deals and offers, etc.
To avoid audience burnout, always provide a lot of non-promotional value before and after the launch.
129. Flash Sale
Run a flash sale for a very short duration with your social media followers.
A flash sale is a promotion where a product or service is offered at a significantly lower price than normal. The product/service may be new, or it may be an older item that has been heavily discounted.
A flash sale is a very short-term, low-priced sale of a product, often with a limited quantity available.
130. Your USP / Competitive Edge
A unique selling proposition (USP), also called a unique selling point, is the essence of what makes your product or service better than competitors.
For example, a luxury watch company might have a USP because of its exquisite craftsmanship and attention to detail. If you are selling a car, your USP might be “the most powerful engine available in any car, truck, or SUV.”
Sharing your USP will make you and your brand more aspirational in the eyes of your audience, and they will be more receptive to your brand in the future.
131. Highlight Brag-Worthy Reviews
Whenever you receive a glowing customer testimonial or a brag-worthy review, don’t forget to share it on your social networks.
This will greatly enhance the credibility of your business and improve the perceived value of your product or service.
132. Celebrate A Milestone
Did you hit 10,000 followers on Instagram? 100k subscribers on YouTube? Served 1000 customers or celebrated five years of doing business?
Don’t forget to celebrate your milestones with your followers. Thank them for being a part of your journey.
Daily Hashtag Posts [ 8 Post Ideas ]
A hashtag is a label used on social media sites that makes it easier to find & filter information with specific content or theme. Using Hashtags in your social media posts helps in content discovery.
When you use relevant and specific hashtags, it helps your followers quickly find content that’s relevant and important to them.
It makes the users happy, they spend more time consuming your content, thereby increasing their average time on the platform, and in return, the social platform rewards you for keeping your followers on their network for longer!
It’s a win-win-win for everyone!
Share an inspirational quote or motivational story with your followers and use the #MotivationMonday in your post status.
Share a useful tip with your followers that will help them, and use the #TipTuesday in your message.
Share a wise saying or a cool quote with your followers and use the #WednesdayWisdom in your post update.
136. #TBT (Throwback Thursday)
One of the oldest & most well-known and widely used daily hashtags is #ThrowbackThursday.
Post an old photo of yourself that brings about nostalgia. Talk about that time in your life when the picture was taken. This helps you to build an emotional bond and connection with your audience as they get to go back in time and experience a small part of your life through the photograph.
Share your thoughts and feelings about the weekend and use the #FridayFeeling in your status update.
Are you planning to socialize with your family or friends this weekend? Share your plans with your tribe, and don’t fore to use the hashtag #SocialSaturday in your message.
How are you spending your Sunday? Share it with your followers on social media and use the hashtag #SundayFunday in your message.
Are you having any weekend plans? Share your weekend plans with your readers, and don’t forget to use the #WeekendVibes in your message.
So there you have it! This is the most comprehensive list you will find online to help you generate engaging social media posts.
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I hope this blog post has turned out to be of great value & help to you.
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When you combine the above-mentioned social media strategies & tips with a consistent social posting schedule, your target audience will resonate with your message even better, and your social media engagement will sky-rocket!
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